Ye vs Adidas Saga

slow fashion Movement

Ye, the artist and designer formerly known as Kanye West demands creative control in his collab with Adidas.

Key Points:

  • Made in 2015, the “Yeezy deal” brought to Adidas $1.7 billion in 2021.
  • Recently Ye complained to his fans on social media about the lack of creative control.
    “The fact [Adidas] felt they could color my shoes and name them without my approval is really wild,” Ye wrote in a post on Instagram. “I really care about building something that changes the world and something I can leave to my kids. They tried to buy me out for 1 billion dollars. My royalties next year are 500 million dollars alone.”
  • He emphasized that if he wanted he could legally destroy Adidas:
    “I have no chill. It’s going to cost you billions to keep me, It’s going to cost you billions to let me go, Adidas,” Kanye posted.
  • Kanye’s contract with Adidas stipulates that Ye is licensing the Yeezy name to Adidas. All of his designs, except for the Yeezy slide are owned by Adidas.
  • On Monday West told that he plans to exit his corporate partnership contracts with shoemaker Adidas as soon as it expires, which is in 2026.